Asim Drill
Redesign of an existing cordless electric drill
Aesthetic focused electric drill designed to assimilate into the home environments of crafty
DIY enthusiasts.
skills: user research, prototyping, CAD, rendering
The Household User
Household usage is one of the most common purposes for cordless electric drills.
Users in this market are home-owners and non-professional tool users who have an inkling for crafty DIY projects.
Millennials (ages 25-40) make up 50% of DIY consumers
Are new home-owners, or are already settled
Have an attention to curating the aesthetic of their personal environments
Desire spaces that fit into their needs and lifestyle
"Technology that allows them to experiment with color and see the way it transforms spaces appeals to them."
https://www.multihousingnews.com/how-to-attract-millennials-with-color/
millennial living rooms at a glance
• gentle
• clean
• pops of color
• pastels
• neutrals
• muted
• botanical
• earth tones
• of nature
Design a drill that can aesthetically assimilate into the homes of adult crafters.
Common cordless drills are visually loud and can clash with a crafter's curated home environment.
Other alternatives are extremely simplified and minimalistic, lacking character.
aesthetic goals
Pop of Color
Harmonious to Surrounding Space
Stand- Alone Character
my inspirations
Product should give users the opportunity to play with the aesthetic of their homes through it’s casual but lively presence in color and form.
form, function, & rationale
